Petra "Petey" St. Barts is a wealthy New York socialite who had it all until her mother informs her that she inherited a small town from her recently deceased father called New Utopia. Upon arriving, she discovers that her father was a cult leader and that the residents have been brainwashed to mindlessly follow her due to her father's influence. Now with a new purpose in life, Petey hopes to have New Utopia think for themselves and be normal by starting with the abolishment of human sacrifices.